Using DRTV to generate leads
One way to use DRTV to your advantage is by having it produce leads for your product. Not only does the commercial educate and produce sales, it can go on to work for you in the future. The way this works is by giving the viewer all the information to purchase the product at another time if they choose to do so. Web sites contribute to this in a large way. Email addresses can be collected by customers viewing websites and with those addresses, the company can make more direct contact to the customer.
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